Kudos to Kapil Gupta, Hari Hara Sudhan and Hima Bindu Pothur (students, PGSEM 2005). Their team, aptly named LiveSensation, bagged the second prize at Milestones - the Microsoft case contest at Vista 2006.
"Which rampant phenomenon costed the world $34 billion and India $566 million in 2005 alone? What, if decreased by a mere 10% would add more than 2.4 million new jobs, almost $70 billion in tax revenues to local governments worldwide and $400 billion in GDP to local economies, all in just 4 years?"
The Response (quoting Kapil):
"The case was about stemming piracy of Microsoft products. The data says that in consumer segment MS piracy rate is 95%, while in small business segment it is 92%. The case provided details about the reason for this high piracy rate. We had to come up with a marketing, sales and execution plan for three years to stem piracy. The constraints were product and pricing cannot be changed."
Pictured above is the team - Hima Bindu is first from left, Hari is second from left and Kapil is first from right. Below is another photo of Kapil making the final presentation. (Photos courtesy Microsoft)
For more information about the event, check the following link:
Congratulations Kapil, Hari and Hima Bindu!