The course sounds interesting, and one that I would probably have enrolled for had it been offered in Q2. And I am still in a post-PGSEM fatigue mode to enroll in it.
If you look at the reader reviews of the book on Amazon.com there are some nice things said about the book; one reviewer has this to say:
"I was first exposed to Aakers Strategic Market Management during a marketing strategy course at National University of Singapore. I really appriciated the disposition of the books. It is relatively thin, not many words are useless (which is uncommmon in the case of marketing text books).
Later, still a student, I got the opportunity to develop a marketing strategy for a smaller firm. During this time Aakers book was of the outmost value, being used for reference throughout the analysis. Highly recommendable."
